Logo Redesign: For Review
Ten significantly different directions, each using only the letter P. There are no hexagons, shields, globes, monograms or enclosing shapes. The P itself is the icon. Designed in the spirit of Rothschild & Co, Goldman Sachs, BlackRock, Lombard Odier and Stonehage Fleming: trust, discretion and authority. Shown side-by-side in navy and gold for your review; none is applied to the live site until you approve one.
The Serif
Classic high-contrast serif. Rothschild and Lombard Odier register: established, discreet, timeless.
The Solid
Bold, confident and geometric. BlackRock-quiet, unmistakable even at the smallest size.
The Hairline
Refined thin serif. Stonehage Fleming restraint: understated private-wealth elegance.
The Slab
Geometric slab serif. Goldman Sachs authority: institutional and precise.
The Outline
An open line drawing. Airy and boutique, confident through restraint.
The Monoline
A single continuous stroke. Hand-drawn, personal, quietly distinctive.
The Two-Tone
Navy and gold in one mark: two solid tones, no gradient, quietly premium.
The Long Stem
Elongated proportions. Editorial and elegant: a taller, more graceful P.
The Open Bowl
A minimalist open bowl. Modern, light and refined.
The Circle Counter
A perfect circular counter. A precise geometric signature: modern, yet timeless.
Tell me which concept you would like as the master P, or mix elements between them, and I will apply it to the live site header, footer and favicons.
All marks are SVG vector designs. Navy #13294B · Gold #C9A44C. Serif: Playfair Display. Sans: Inter.
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